Last week I talked about the way the office feels on Giving Tuesday. The “silent hum of happiness” from donors, co-workers and partners.
But that good feeling stuff aside, let’s admit: it didn’t just happen. YOU had to make it happen.
So how do YOU market a national campaign for your small shop?
1. Sign up to be a partner on the Giving Tuesday website.
-Online you can find so many resources – why invent the wheel they say! From perfectly fitted social media images, to tool kits, it is a one stop shop. Use these on your organizations sites.
This year I was pleased to have the Mayor’s toolkit which included an already written proclamation. I filled in the blanks and emailed it off! Thank you to Mayor Mike Savage and Halifax City Council for proclaiming Giving Tuesday for ALL charities in Halifax! And what did we do with the proclamation? Content of course! It was a new picture to post, a new tweet to send, a new newsworthiness piece to put in our media release.
2. Attend the webinars that are offered to YOU for free – from the Giving Tuesday team.
– Another online tool technically, but a more interactive one. From communications to storytelling, there were a few Google Hangout’s (that were recorded if you missed it and put on YouTube) that you could attend. Not only do you get to hear from people just like YOU (I participated and spoke on using video in your storytelling) but since it is a Google Hangout, you can ask questions to the speaker in real time.
3. Ask your donors for help.
– The great thing about 2015 Giving Tuesday? YOU will have past Giving Tuesday supporters to go back to and ask them to be part of your promotion team! Last year we had several social media ambassadors who helped us spread the word. This year we asked them back and past donors to join in!
3.1. Don’t forget about your Giving Tuesday donors.
-Don’t wait a full year to go back them! We make sure to thank donors rights away, but also to ask at the time of donation if we can connect with them again. And we make sure that we do with our annual report and invitations to events.
4. Don’t forget traditional communication streams.
– We at the Alzheimer Society of Nova Scotia do not buy any media for Giving Tuesday. We have our social media ambassadors out spreading the word and we do one other thing: we attach a save the date business card to our newsletter that goes out in November. That’s it. And guess what? When I look at the data from Giving Tuesday donors, I can tell that many of the first time donors, came because of that business card!
If YOU are interested in participating in Giving Tuesday 2015 for the first time and need some advice, please connect with us. If YOU did something awesome this past year, tell us in the comments below – we love to hear it and learn about it!