Alzheimer Society of Nova Scotia

Posts Tagged ‘Holiday Giving’

YOU, the “silent hum of happiness” fundraiser

In Donors, thank you on December 12, 2014 at 11:29 am

     A video to YOU!

Christmas carols begin in stores too soon after Halloween; office phones ring and fill the hallways in our new renovated space, and the sound of rain against our windows is more constant this winter than ever before.

These are sounds we are accustomed too. Sure to some they are annoyances, but to others they are a good sign (rain equals no snow!) But there is a new sound that is happening in our office. We heard it last year and this year, on the same day.

Problem is, it’s kind of silent. It’s the “hum” that fills the air on Giving Tuesday.

We wrote about Giving Tuesday last year (the first year in Canada) pretty extensively. YOU can read those posts here and here. What I might not have had time to fully appreciate last year, was the feeling that overcomes the office on this special day.

All year long, we appreciate our donors. It is because of them that many Nova Scotians receive the support that they need as they live the dementia journey.

But Giving Tuesday 2014 was a day that started and ended differently than the other 364 days. At the Alzheimer Society of Nova Scotia we began at 8 am when I was on the morning breakfast news, talking about Giving Tuesday and how it impacts those we serve. I brought coffee into the office for everyone to wish them a happy Giving Tuesday. Smiles were already on their faces because people had walked in to donate, others had called.

By mid-morning I had a list of donors for our Executive Director to call. He was calling to just say thank you and offer our services if the donor needed support. At the same time he was doing that, I saw Facebook posts from donors who were shocked and happy they had received a call.

At lunch, I was off to visit the offices of our Giving Tuesday matching partner, Deloitte. In celebration of the day and partnership, they hosted a lunch and learn for their employees about dementia. It was great to have that kind of partner engagement!

Back in the office and another interview this time with CBC news. The reporter Angela, told me that she started her day at Tim Horton’s with the customer in front of her paying for her coffee. It made her day! That, I told her, is what Giving Tuesday is about, making others feel comfort and happiness. She acknowledged that she had spent the rest of the day in a great mood. Her own silent “hum of happiness.”

That afternoon, my Executive Director was making his way into my office, with a smile and I sensed that silent happiness hum. He told me how much he was enjoying Giving Tuesday, calling all the donors, listening to their stories about why they donated and offering our support. He glided back to his office with a new list to call.

Working in an office setting can be stressful. Why are we out of coffee cream again? Who keeps yelling on speakerphone? Working in a non-profit adds another layer of stress. Are we helping enough people? Can we raise a little bit more to fund a new program? The thing I like about participating in Giving Tuesday, is the “silent hum of happiness” from donors, to partners, to staff. It truly is the beginning of the holiday season when you see that many smiles in one day. So thank YOU for making it possible.

(Next weeks blog post we’ll dive into the data of Giving Tuesday!)

YOU, Reaching Donors this Holiday Season

In Uncategorized on December 4, 2012 at 3:02 pm


Photo source here

Can YOU believe that it’s December already? Whether YOU’re ready or not, the holidays are coming up quickly. Many of us are out shopping for that perfect gift, planning parties with friends and family and most importantly looking to make our year-end donation.

If YOU work for a charity, YOU should have your year-end appeal crafted, sent out and YOU should be seeing donations coming through the door. We talked about crafting your year-end appeal in our previous post YOU, Making the Year-End Ask Count which can be found here.

In today’s post, let’s focus on following up with your donors. So, YOU sent a letter and donation form out to everyone who donated to your charity during the holidays last year. What do YOU do now?

YOU definitely can’t expect to get great results with only one ask. There has to be some follow-up. If you try some of these approaches this year, YOU will be on your way to a more successful campaign.

Here are a few ways YOU can follow-up with your donors this year-end:

Email is the easiest and quickest way to get your message out to a large number of donors. What’s the best part of email? It’s free! Integrate emails into your follow-up plan and remember to keep the theme and messaging consistent with the letters that YOU sent out. The best days to send emails to your donors for that last-minute tax receipt are December 30 and 31.

YOU can pick up the phone. If you have phone numbers for your supporters, YOU might want to make some friendly reminder calls. This can prompt donations and gives your donor a chance to talk with someone over the phone so YOU can tell them more about where their donations go.

Don’t forget about social media. Use your organization’s Facebook and twitter account to promote your campaign. Don’t be afraid to get creative with a customized cover photo and always include a link directly to your donation page.

Update your website. It’s so important to have your donation information front and center to make it easy for donors to find. Make sure your directions are clear on your donation form and it’s not too long. Remember, don’t make your donor work for their donation!

Gail Perry provides some great tips on how to successfully reach your online donors this year in her blog post here.

Thank YOU to all of our donors for supporting the many families living with Alzheimer’s disease or other dementias in your community. If YOU would like to make a donation, please click here