Alzheimer Society of Nova Scotia

YOU, Increasing Fan Engagement on Your Facebook Page

In Uncategorized on June 17, 2014 at 3:24 pm

facebook stock imagePhoto source

I’d like to start off today’s post by introducing myself. My name is Michele Charlton, and I am the Manager of Communications at the Alzheimer Society of Nova Scotia.
As a new writer to this blog, I hope to share what I’ve learned working here for the past seven years.

When I was thinking about what to write for my first post, I thought a great place to start would be social media – specifically how to increase your fan engagement on your Facebook page.

It’s a complicated problem. Facebook’s organic reach is declining, and it’s becoming more difficult to engage fans when posts are not seen by a large number of people. On the other hand, you can’t increase reach without engaging people.

But fear not! There’s help out there. I’ve found some tips on social media expert Amy Porterfield’s blog to help YOU optimize your engagement on Facebook.

  • Understand How Facebook Engagement Really Works
    There are four main areas that Facebook monitors: likes, comments, shares and clicks on links. If one of these four things isn’t happening, it looks like your audience isn’t interested and your posts won’t appear in the newsfeed.
  • Guarantee Your Fans Will See Your Promotional Posts
    Make sure your day to day posts create action (by increasing the number of shares, likes, comments and links clicked). This will help your promotional posts get more reach and show up more often in the newsfeed.
  • Craft “Action-Worthy” Facebook Posts

    1. Draw your audience in by combining a great status update with a fantastic image
    2. Ask questions that will help you better understand what your audience wants
    3. Use images that tells your fans instantly what the post is all about.

The bottom line: Think of Facebook as an investment. It may take a little bit to get there, but the time and effort you put into it will pay off in the long run!

If you’d like to read more of Amy’s tips about engagement, you can find the full article here.

Happy posting!

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  1. […] Be active and engaging on social media: I can’t emphasize this one enough. Being part of the conversation on social media is a great way to talk about who your organization is and what you do. But, simply just posting isn’t enough – you need to make sure you are engaging your audience. For some social media tricks on how to best engage your audience – check out one of our previous blog posts here. […]

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