Alzheimer Society of Nova Scotia

Posts Tagged ‘Tammy A.’

YOU, and social media relations

In Uncategorized on August 5, 2014 at 4:22 pm


Social media serves a different purpose for all individuals. Some may use the medium to articulate the meticulous details of their lunch while some use these forums for professional purposes. Whatever your motive may be, there is no denying the usefulness of social media. Whether it be Facebook, Twitter, LinkedIn, Instagram, YouTube, WordPress – the list is endless. One thing that all users of any social media site can benefit from is the communication between the user and the public.

Non-profits should be using their social media forums to communicate with the public on a broad spectrum. Do not limit your posts to event dates and constant reminders of upcoming promotions, rather work on an inter-communicative dialogue. Converse your followers, reach out to those YOU follow and allow those relationships to grow. Non-profit organizations work to nurture and maintain strong relationships with donors, but who’s to say that YOU can’t do the same with your online following? Social mediums generate an overall integrated experience for the organization and its public.

Communicate frequently but wisely.

Become a consistent presence on your social medium. Interact with the public and stakeholders on issues that matter to YOU both. The more people YOU follow with similar interests increases the likelihood of a long-lasting relationship and overall garners positive interaction.

Take a closer look at those who consistently interact with YOU online. What is it that stems this interaction? Paying attention to your followers’ preferences allows for an open dialogue. When YOU and your followers share similar interests, it allows for a relationship to blossom.

The benefits of establishing online relations surpasses the benefit of garnering relationships. These people that YOU are now linked to online are able to utilize the medium of communication to their followers, increasing your viewership.

Overall, social media should not solely act as a means of promotion for non-profits but as a means of creating long lasting connections with people sharing similar interests. Keep your public informed, interact frequently, and pay close attention to trends.

YOU, the bridge player and supporter

In Uncategorized on June 24, 2014 at 3:40 pm


Recently, Beth wrote a piece titled YOU, and the longest day of the year, detailing the Longest Day, a fundraising event organized by the Alzheimer’s Association. The event was held on Saturday, June 21st, the first day of summer, and a long and fun day it was.

With four bridge clubs participating in Nova Scotia, and YOU, the people that came out to support The Longest Day, over $3,000 was raised for families living with Dementia.

Kathie Macnab, a supporter of the Alzheimer Society and owner of the Bridge Studio in Halifax contributed as host of the event. Over the course of the day, the Bridge Studio sat over 83 tables, or approximately 330 bridge players. The day started briskly at 6:30 am with a turnout of 22 players, out of which 15 came in pyjamas. The biggest game of the day consisted of 15 tables, totalling 60 players. The day running from 6:30am-10:30pm was an overall success!

Not only did people participate in a game, but supporters like Nancy Fraser and Sheena Mackenzie, from the Bridge Studio, contributed to the long day with food to keep the players nourished and helping them keep a sharp mind during the game.

With the support of Kathie Macnab and YOU the players, over $2,000 was raised for the Alzheimer Society just at the Bridge Studio. The raised money will go through the Canada Bridge Federation Charitable Foundation to Alzheimer Society Canada which will then be distributed throughout the individual provinces.

Kathie hopes to make this event even bigger and better next year. Thanks to Kathie, all of the other organizations, and YOU for making The Longest Day a success.


YOU, finding growth in a new environment

In Uncategorized on June 10, 2014 at 2:56 pm


Photo Source

Two years and half a semester of school later, and here I am, at the Alzheimer Society of Nova Scotia (ASNS) starting my first co-op term. As a first time “intern” and student in the field of public relations, it appears a little intimidating entering a field wholly immersed in the world of fundraising. Personally, I find the prospects of event planning and raising money vastly intimidating in comparison to any other field of PR.

Why? Because this involves CREATIVITY and grave pressure to reach budgeted goals.

From my very short time I’ve spent here at ASNS, I can already tell that the amount of work that goes into raising money for a cause is abundant. Jobs in general are demanding, however, organizations like ASNS rely solely on the support of individuals and the community as a whole. To raise the funds needed, the team needs to get creative and continuously come up with new ways to connect with donors.

As a co-op student, I bring with me a set of skills fresh from the classroom, yet there is so much to be learned from a hands-on environment. Despite the various mock press releases written, marketing plans made, or crisis communication plans dissected, nothing will ever compare to the set of skills acquired from a real on the job experience.

Being the temporary ‘newbie’, there are many things I hope to take from this experience:

1) Event planning – The organization and discipline it takes to plan an event, such as the Alzheimer Duck Derby
2) Design – How to create content tailored to attract a particular audience
3) Writing – Creating content to keep varied audiences involved

And last, but not least:

4) Collaboration – How to work collaboratively with others in order to reach a common goal

I’m fortunate enough to be presented with the opportunity to immerse myself into the minute details of numerous tasks. This not only allows me to put my skills to use but to find growth in my abilities and learn. When finding yourself in a new setting, the most important thing YOU can do, is be willing to learn. Ask questions but most importantly, listen.

It’s a new environment, occupied by individuals experienced in their field and if I only take one thing away, I’m sure it will be of value.