Alzheimer Society of Nova Scotia

Posts Tagged ‘social media’

YOU, and social media relations

In Uncategorized on August 5, 2014 at 4:22 pm

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Social media serves a different purpose for all individuals. Some may use the medium to articulate the meticulous details of their lunch while some use these forums for professional purposes. Whatever your motive may be, there is no denying the usefulness of social media. Whether it be Facebook, Twitter, LinkedIn, Instagram, YouTube, WordPress – the list is endless. One thing that all users of any social media site can benefit from is the communication between the user and the public.

Non-profits should be using their social media forums to communicate with the public on a broad spectrum. Do not limit your posts to event dates and constant reminders of upcoming promotions, rather work on an inter-communicative dialogue. Converse your followers, reach out to those YOU follow and allow those relationships to grow. Non-profit organizations work to nurture and maintain strong relationships with donors, but who’s to say that YOU can’t do the same with your online following? Social mediums generate an overall integrated experience for the organization and its public.

Communicate frequently but wisely.

Become a consistent presence on your social medium. Interact with the public and stakeholders on issues that matter to YOU both. The more people YOU follow with similar interests increases the likelihood of a long-lasting relationship and overall garners positive interaction.

Take a closer look at those who consistently interact with YOU online. What is it that stems this interaction? Paying attention to your followers’ preferences allows for an open dialogue. When YOU and your followers share similar interests, it allows for a relationship to blossom.

The benefits of establishing online relations surpasses the benefit of garnering relationships. These people that YOU are now linked to online are able to utilize the medium of communication to their followers, increasing your viewership.

Overall, social media should not solely act as a means of promotion for non-profits but as a means of creating long lasting connections with people sharing similar interests. Keep your public informed, interact frequently, and pay close attention to trends.

YOU, Increasing Fan Engagement on Your Facebook Page

In Uncategorized on June 17, 2014 at 3:24 pm

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I’d like to start off today’s post by introducing myself. My name is Michele Charlton, and I am the Manager of Communications at the Alzheimer Society of Nova Scotia.
As a new writer to this blog, I hope to share what I’ve learned working here for the past seven years.

When I was thinking about what to write for my first post, I thought a great place to start would be social media – specifically how to increase your fan engagement on your Facebook page.

It’s a complicated problem. Facebook’s organic reach is declining, and it’s becoming more difficult to engage fans when posts are not seen by a large number of people. On the other hand, you can’t increase reach without engaging people.

But fear not! There’s help out there. I’ve found some tips on social media expert Amy Porterfield’s blog to help YOU optimize your engagement on Facebook.

  • Understand How Facebook Engagement Really Works
    There are four main areas that Facebook monitors: likes, comments, shares and clicks on links. If one of these four things isn’t happening, it looks like your audience isn’t interested and your posts won’t appear in the newsfeed.
  • Guarantee Your Fans Will See Your Promotional Posts
    Make sure your day to day posts create action (by increasing the number of shares, likes, comments and links clicked). This will help your promotional posts get more reach and show up more often in the newsfeed.
  • Craft “Action-Worthy” Facebook Posts

    1. Draw your audience in by combining a great status update with a fantastic image
    2. Ask questions that will help you better understand what your audience wants
    3. Use images that tells your fans instantly what the post is all about.

The bottom line: Think of Facebook as an investment. It may take a little bit to get there, but the time and effort you put into it will pay off in the long run!

If you’d like to read more of Amy’s tips about engagement, you can find the full article here.

Happy posting!

YOU, and the Tools to Help YOU Grow

In Uncategorized on July 23, 2013 at 1:35 pm

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If YOU are like me, YOU are always reading, researching and looking for all the latest fundraising tips and tricks that will help YOU in your job.  In this post I want to share a few of the tips I have accumulated over the past few months on how to best use online tools.

If YOU know (because YOU have already done your research) that your donors and supporters are active online, here are some ideas to optimize that online engagement potential.

1. Wikipedia – If your organization does not have a Wikipedia page, YOU might want to look into it.  It is the 8th highest trafficked sight on the internet, therefore making it a great opportunity for YOU to increase your visibility.  But YOU have to be vigilant in monitoring your page as it is a consumer-edited encyclopedia, which means anyone could change information on your page.

2. Google Alerts/Social Mention – These are great tools to use when YOU want to see who is talking about YOU and what they are saying.  Find out what form of social media YOU are more popular on and then build your communication plans accordingly.

3. YouTube – Start your own YouTube channel and begin filling it with videos.  Include videos from your events, your promotional videos, videos of thanks to sponsors and donors.  It is also a great place for YOU to showcase what your office does.  Interview your coworkers about what they do, show them in action with clients, and show donors where their money is going.

4. Twitter – A few organizations have found success through celebrity endorsement on twitter.  Sometimes it is difficult to stand out in the twitterverse and attract followers.  If YOU can find a celebrity (even local) that shares a passion for your cause and is willing to retweet your tweets, YOU will see growth.  Every time celebrity, Ryan Seacrest, mentions the Children’s Hospital of Philadelphia, they receive an average of 600 new followers.

5. Facebook – I am certain that YOU all have facebook pages that YOU are diligently tending. And even though we live in a world where 1.11 billion people are active on facebook, there are times when we see very little activity on our pages.  I have been having trouble with this myself lately, and have been doing a little digging into ways to improve the engagement I have with my followers and attracting new followers.  My last major event took place on May 5 and since then there has been a slow decline in the “reach” of my event facebook page.  We have tried to bump up the interest by having a contest, but we only received two submissions.  We have tried to drum up interest by photoshopping some, current celebs into our event photos in a humorous way, but only received a few “likes”.  In my research it suggests engaging followers by asking them questions.  Do not just fill your page with info, but rather get them thinking about next year’s event by asking questions and making them feel involved in the process.  The research assures me this will elicit more response.  I will let YOU know how it works for me as I put this into practice over the next few weeks.

If  YOU have any tips or ideas on how to engage your online community through social media, please share.