Alzheimer Society of Nova Scotia

Posts Tagged ‘Non-profit’

YOU, the video storyteller

In Communications, Donors, Uncategorized on October 28, 2014 at 1:38 pm

http://www.youtube.com/watch?v=dtnUcoJDw_o
Video Storytelling: the Alzheimer Society of Nova Scotia’s Annual Report 2013-14

Today, I am hanging out over on a Google Hangout with the lovely folks from Giving Tuesday Canada, YOUTube Canada and the organization Pathways to Education. Why are we all having a Google hangout? Because we are passionate about using storytelling via video to share your organizations story.

Here at the Alzheimer Society of Nova Scotia we have been using videos as a way to communicate with donors, event participants, and partners for a few years. As I will say in today’s Hangout (which will be recorded and available on YOUTube) is that video is a great way to engage your audience, because they get to “meet” the very families, or animals that they help. Maybe they see the building of the new hospital from start to finish, in time lapse. Both scenarios mean they get to see where their contributions go.

What a lovely way to connect with your organizations supporters!

Budget, technology, script writing, producing, finding people to tell their story, all play a factor into the decision to use video. And it’s true, some videos are easier to make than others.

The good news is: if we can do it on the most limiting of budgets, with a disease that is quite isolating and stigmatizing, YOU can too.

Here are some inside tips that I will be sharing today:

Tip # 1 – already posted above: DO use video storytelling as a communication tool!

Tip # 2 – Always ask for permission to contact supporters. Because when YOU need to create a video, YOU will have a group of supporters YOU can ask to help! This group is your storytellers!

Tip #3 – (one from my years of being a Girl Guide member!) Use your resources wisely! We make free videos ALL THE TIME. We download free apps to our phones, like Splice, that allow us to edit, add text, etc, then we post it to our YOUtube channel – another free resource!

Tip # 4 – Learn how to embed your videos into your blog posts, or e-newsletters and watch not only the number of views but also any comments, making sure YOU answer them.

Responding to comments on your videos and responding is the most traditional way of engagement, brought to YOU by a new media format.

Good luck! And please view our video above, which was created by a professional videographer that we hired. If YOU have any questions about video storytelling at your non-profit, ask us! We’d love to help YOU!

YOU, and social media relations

In Uncategorized on August 5, 2014 at 4:22 pm

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Social media serves a different purpose for all individuals. Some may use the medium to articulate the meticulous details of their lunch while some use these forums for professional purposes. Whatever your motive may be, there is no denying the usefulness of social media. Whether it be Facebook, Twitter, LinkedIn, Instagram, YouTube, WordPress – the list is endless. One thing that all users of any social media site can benefit from is the communication between the user and the public.

Non-profits should be using their social media forums to communicate with the public on a broad spectrum. Do not limit your posts to event dates and constant reminders of upcoming promotions, rather work on an inter-communicative dialogue. Converse your followers, reach out to those YOU follow and allow those relationships to grow. Non-profit organizations work to nurture and maintain strong relationships with donors, but who’s to say that YOU can’t do the same with your online following? Social mediums generate an overall integrated experience for the organization and its public.

Communicate frequently but wisely.

Become a consistent presence on your social medium. Interact with the public and stakeholders on issues that matter to YOU both. The more people YOU follow with similar interests increases the likelihood of a long-lasting relationship and overall garners positive interaction.

Take a closer look at those who consistently interact with YOU online. What is it that stems this interaction? Paying attention to your followers’ preferences allows for an open dialogue. When YOU and your followers share similar interests, it allows for a relationship to blossom.

The benefits of establishing online relations surpasses the benefit of garnering relationships. These people that YOU are now linked to online are able to utilize the medium of communication to their followers, increasing your viewership.

Overall, social media should not solely act as a means of promotion for non-profits but as a means of creating long lasting connections with people sharing similar interests. Keep your public informed, interact frequently, and pay close attention to trends.

YOU, finding growth in a new environment

In Uncategorized on June 10, 2014 at 2:56 pm

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Two years and half a semester of school later, and here I am, at the Alzheimer Society of Nova Scotia (ASNS) starting my first co-op term. As a first time “intern” and student in the field of public relations, it appears a little intimidating entering a field wholly immersed in the world of fundraising. Personally, I find the prospects of event planning and raising money vastly intimidating in comparison to any other field of PR.

Why? Because this involves CREATIVITY and grave pressure to reach budgeted goals.

From my very short time I’ve spent here at ASNS, I can already tell that the amount of work that goes into raising money for a cause is abundant. Jobs in general are demanding, however, organizations like ASNS rely solely on the support of individuals and the community as a whole. To raise the funds needed, the team needs to get creative and continuously come up with new ways to connect with donors.

As a co-op student, I bring with me a set of skills fresh from the classroom, yet there is so much to be learned from a hands-on environment. Despite the various mock press releases written, marketing plans made, or crisis communication plans dissected, nothing will ever compare to the set of skills acquired from a real on the job experience.

Being the temporary ‘newbie’, there are many things I hope to take from this experience:

1) Event planning – The organization and discipline it takes to plan an event, such as the Alzheimer Duck Derby
2) Design – How to create content tailored to attract a particular audience
3) Writing – Creating content to keep varied audiences involved

And last, but not least:

4) Collaboration – How to work collaboratively with others in order to reach a common goal

I’m fortunate enough to be presented with the opportunity to immerse myself into the minute details of numerous tasks. This not only allows me to put my skills to use but to find growth in my abilities and learn. When finding yourself in a new setting, the most important thing YOU can do, is be willing to learn. Ask questions but most importantly, listen.

It’s a new environment, occupied by individuals experienced in their field and if I only take one thing away, I’m sure it will be of value.