Alzheimer Society of Nova Scotia

Posts Tagged ‘communications’

YOU, and the chaos around YOU

In moving, organizing, Public Relations, Special Events on October 21, 2014 at 2:40 pm


We have all been challenged to work through difficult times in our lives. No matter what happens, usually YOU have to come to work and get through your day and do your work to the best of your ability. But what if that difficulty is coming from within your office? I’m talking about the dreaded Office Move.

Our office has been undergoing some changes lately and people are switching and moving and relocating offices. It is an extremely exciting time, but if YOU like to be super organized like I do, it can be extremely stressful.

How can you trudge through your work day when everything around YOU is utter chaos? Well hopefully, like us, YOU have a great Office Manager, who keeps a tight grip on all the shifting. But what else can YOU do to make it easier? I’m learning this as I go, as I have never had to switch office space before while still working. Here is what I have learned so far.

  1. Label everything. Don’t second guess yourself. Don’t think, “oh, they know that’s mine, I don’t need to label it.” No, do it anyway.
  2. Inventory everything YOU have that YOU want to bring to the new office space on a master list. This list become essential to your sanity as YOU set up your new space. A reference tool that YOU will refer to countless times as you unpack and set up in your new space.
  3. Take any unnecessary items home. Any photos or accessories that YOU added to your space to make it homier, should be taken home and put aside until the new space is all organized. YOU do this for two reasons: these items might get misplaced or broken in transition, or the items may not fit in your new space.
  4. If YOU are like me and squatting in a temporary space until our new area is ready, YOU will want to pack away all items that are not immediately necessary to your day-to-day work. These things will only cause confusion and clutter in your temporary space.

Moving has been proven to be one of the most stressful things that people go through. So let’s do everything we can to alleviate that stress. We still have work to do and cannot afford to spend an hour looking for a file we need.

I have written about being organized before. It is something I am truly passionate about. It helps me maintain focus and manage time. So hopefully these tips will give YOU some focus during your next office move.

YOU, and social media relations

In Uncategorized on August 5, 2014 at 4:22 pm


Social media serves a different purpose for all individuals. Some may use the medium to articulate the meticulous details of their lunch while some use these forums for professional purposes. Whatever your motive may be, there is no denying the usefulness of social media. Whether it be Facebook, Twitter, LinkedIn, Instagram, YouTube, WordPress – the list is endless. One thing that all users of any social media site can benefit from is the communication between the user and the public.

Non-profits should be using their social media forums to communicate with the public on a broad spectrum. Do not limit your posts to event dates and constant reminders of upcoming promotions, rather work on an inter-communicative dialogue. Converse your followers, reach out to those YOU follow and allow those relationships to grow. Non-profit organizations work to nurture and maintain strong relationships with donors, but who’s to say that YOU can’t do the same with your online following? Social mediums generate an overall integrated experience for the organization and its public.

Communicate frequently but wisely.

Become a consistent presence on your social medium. Interact with the public and stakeholders on issues that matter to YOU both. The more people YOU follow with similar interests increases the likelihood of a long-lasting relationship and overall garners positive interaction.

Take a closer look at those who consistently interact with YOU online. What is it that stems this interaction? Paying attention to your followers’ preferences allows for an open dialogue. When YOU and your followers share similar interests, it allows for a relationship to blossom.

The benefits of establishing online relations surpasses the benefit of garnering relationships. These people that YOU are now linked to online are able to utilize the medium of communication to their followers, increasing your viewership.

Overall, social media should not solely act as a means of promotion for non-profits but as a means of creating long lasting connections with people sharing similar interests. Keep your public informed, interact frequently, and pay close attention to trends.

YOU, Increasing Fan Engagement on Your Facebook Page

In Uncategorized on June 17, 2014 at 3:24 pm

facebook stock imagePhoto source

I’d like to start off today’s post by introducing myself. My name is Michele Charlton, and I am the Manager of Communications at the Alzheimer Society of Nova Scotia.
As a new writer to this blog, I hope to share what I’ve learned working here for the past seven years.

When I was thinking about what to write for my first post, I thought a great place to start would be social media – specifically how to increase your fan engagement on your Facebook page.

It’s a complicated problem. Facebook’s organic reach is declining, and it’s becoming more difficult to engage fans when posts are not seen by a large number of people. On the other hand, you can’t increase reach without engaging people.

But fear not! There’s help out there. I’ve found some tips on social media expert Amy Porterfield’s blog to help YOU optimize your engagement on Facebook.

  • Understand How Facebook Engagement Really Works
    There are four main areas that Facebook monitors: likes, comments, shares and clicks on links. If one of these four things isn’t happening, it looks like your audience isn’t interested and your posts won’t appear in the newsfeed.
  • Guarantee Your Fans Will See Your Promotional Posts
    Make sure your day to day posts create action (by increasing the number of shares, likes, comments and links clicked). This will help your promotional posts get more reach and show up more often in the newsfeed.
  • Craft “Action-Worthy” Facebook Posts

    1. Draw your audience in by combining a great status update with a fantastic image
    2. Ask questions that will help you better understand what your audience wants
    3. Use images that tells your fans instantly what the post is all about.

The bottom line: Think of Facebook as an investment. It may take a little bit to get there, but the time and effort you put into it will pay off in the long run!

If you’d like to read more of Amy’s tips about engagement, you can find the full article here.

Happy posting!