Alzheimer Society of Nova Scotia

YOU, the video storyteller

In Communications, Donors, Uncategorized on October 28, 2014 at 1:38 pm

http://www.youtube.com/watch?v=dtnUcoJDw_o
Video Storytelling: the Alzheimer Society of Nova Scotia’s Annual Report 2013-14

Today, I am hanging out over on a Google Hangout with the lovely folks from Giving Tuesday Canada, YOUTube Canada and the organization Pathways to Education. Why are we all having a Google hangout? Because we are passionate about using storytelling via video to share your organizations story.

Here at the Alzheimer Society of Nova Scotia we have been using videos as a way to communicate with donors, event participants, and partners for a few years. As I will say in today’s Hangout (which will be recorded and available on YOUTube) is that video is a great way to engage your audience, because they get to “meet” the very families, or animals that they help. Maybe they see the building of the new hospital from start to finish, in time lapse. Both scenarios mean they get to see where their contributions go.

What a lovely way to connect with your organizations supporters!

Budget, technology, script writing, producing, finding people to tell their story, all play a factor into the decision to use video. And it’s true, some videos are easier to make than others.

The good news is: if we can do it on the most limiting of budgets, with a disease that is quite isolating and stigmatizing, YOU can too.

Here are some inside tips that I will be sharing today:

Tip # 1 – already posted above: DO use video storytelling as a communication tool!

Tip # 2 – Always ask for permission to contact supporters. Because when YOU need to create a video, YOU will have a group of supporters YOU can ask to help! This group is your storytellers!

Tip #3 – (one from my years of being a Girl Guide member!) Use your resources wisely! We make free videos ALL THE TIME. We download free apps to our phones, like Splice, that allow us to edit, add text, etc, then we post it to our YOUtube channel – another free resource!

Tip # 4 – Learn how to embed your videos into your blog posts, or e-newsletters and watch not only the number of views but also any comments, making sure YOU answer them.

Responding to comments on your videos and responding is the most traditional way of engagement, brought to YOU by a new media format.

Good luck! And please view our video above, which was created by a professional videographer that we hired. If YOU have any questions about video storytelling at your non-profit, ask us! We’d love to help YOU!

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