Alzheimer Society of Nova Scotia

YOU the fundraiser supporting philanthropy

In Donors, Fundraising, Uncategorized on September 2, 2014 at 4:26 pm

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There has been much written about the Ice Bucket Challenge for ALS.

I’ve read tweets of support, Facebook posts with negative reactions and have heard rumours of charities trying to “hijack” the fad and/or dismiss it totally.

So as a non-fundraiser for ALS, where do YOU stand?

At the Alzheimer Society of Nova Scotia, we stand with all the participants who are dunking ice water over themselves and/or donating to support ALS. Why? Because we need to support each other in this industry.

As Dan Pallotta recently tweeted, “…non-profit organizations aren’t competing with each other, they are competing with large companies.”

And it’s true. We all have our missions to help those in need; whether that is feeding the hungry, medical supplies for the ill, or shelter for animals – all are worthy causes.

There is no need for us to compete. There is a need for us to cheer each other on when something good happens to the others. Such is the case with the #IceBucketChallenge. A passionate person, with the disease inspired the challenge. It wasn’t an event ALS put on, or a campaign. It truly was grassroots.

And guess what? It is no different than the peer-to-peer fundraising campaign YOU or I put on. So why are fundraisers upset about it? Because it wasn’t done for YOU? That’s a big mistake.

Here at the Alzheimer Society of Nova Scotia we have started to notice that online donations are coming in with a donor message included: “I was challenged to do the ice bucket challenge and I am donating to ALS and to the Alzheimer Society.” What a lovely thing for a donor to do! The spirit of philanthropy alive and well.

My, yours, our job is not to condemn others, but to help them. Donors, or clients. Some may want to do the challenge for YOU and your organization! So tip of the day: don’t be jealous, check your donor’s messages and make sure YOU thank them for doing the #IceBucketChallenge!

(Want to see our #IceBucketChallenge? View it on our YouTube Channel!)

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