Alzheimer Society of Nova Scotia

YOU, Saying Thank You

In Communications, Donors, Fundraising, national philanthropy day, Public Relations, Relationship Building, thank you, Third Party on August 27, 2014 at 12:46 pm

thank you

source

We have blogged about this before. This is not a new concept. Saying thank you is one of the most basic concepts of fundraising. It should be innate to all of us. And while sending thank you cards and letters and including a thank you in every email response is a great habit, what about going further than that.

We have mastered the standard thank you. I worry that it gets lost sometimes. Are the standard thank yous in my emails getting noticed? Are people getting immune to them?

Our Philanthropy Department has been promoting the idea of an “outside the box” thank you for a long time, especially since we started participating in National Philanthropy Day. This is an amazing opportunity to explore if YOU are looking for a cool, new way to say thank you to your supporters. So now that the trend is set in our office and the bar is high. How do you thank someone in a memorable way?

I had an opportunity last night to do one of my most favourite thank yous of all. This thank you isn’t new for us, we have been doing it this way for a few years, but it is so well received and appreciated, that we just can’t mess with it now.

Every January we run a campaign called Forget Me Not Week. This campaign goes out to all universities and colleges in the province as a way to engage the younger generation. The schools compete against each other to raise money and whoever raises the most gets a prize. The prize is our way of saying thank you. For the past decade or so, the winner of the campaign has been the Acadia Axemen football team. They are extremely dedicated to our cause and have carved out a niche for themselves in their community. The team and coaches work extremely hard to win this challenge and it is important to us to do something meaningful for them, after all, we want them to stay engaged.

Working with the coaching staff we help develop a team bonding experience during their preseason training. This is an important time for them to gel as a team, and so giving them an experience that allows them to spend time together off the field is important. This is also a time where they are working extremely hard and don’t have a lot of extra energy to give. As a result we set something up that is relaxing; a private screening of a movie of their choosing.

It is amazing to see how appreciative and thankful the team is to have to this luxury. As students, they appreciate the free entertainment, and as a team they appreciate the opportunity to get to know each other and the coaches.

This also becomes an opportunity for us to say thank you directly to them while they are all together, and explain why what they do is so important to the people of the province.

We could send a hand written card to say thank you that gets tacked up on some bulletin board in the locker room (which we do). But this opportunity gives me face time with the team, gives the coaches a chance to accept a plaque in front of the team and helps me strengthen my relationship with the team. There is nothing like talking to someone in person to fortify a relationship.

It might not be the most outside the box thank you we could ever dream up, but here are some important things to remember: we did something that fit their schedule, we did something that fit their agenda, we did something they enjoy and we got that all-important face time. A true “thank you” success.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: