Alzheimer Society of Nova Scotia

YOU, and social media relations

In Uncategorized on August 5, 2014 at 4:22 pm

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Social media serves a different purpose for all individuals. Some may use the medium to articulate the meticulous details of their lunch while some use these forums for professional purposes. Whatever your motive may be, there is no denying the usefulness of social media. Whether it be Facebook, Twitter, LinkedIn, Instagram, YouTube, WordPress – the list is endless. One thing that all users of any social media site can benefit from is the communication between the user and the public.

Non-profits should be using their social media forums to communicate with the public on a broad spectrum. Do not limit your posts to event dates and constant reminders of upcoming promotions, rather work on an inter-communicative dialogue. Converse your followers, reach out to those YOU follow and allow those relationships to grow. Non-profit organizations work to nurture and maintain strong relationships with donors, but who’s to say that YOU can’t do the same with your online following? Social mediums generate an overall integrated experience for the organization and its public.

Communicate frequently but wisely.

Become a consistent presence on your social medium. Interact with the public and stakeholders on issues that matter to YOU both. The more people YOU follow with similar interests increases the likelihood of a long-lasting relationship and overall garners positive interaction.

Take a closer look at those who consistently interact with YOU online. What is it that stems this interaction? Paying attention to your followers’ preferences allows for an open dialogue. When YOU and your followers share similar interests, it allows for a relationship to blossom.

The benefits of establishing online relations surpasses the benefit of garnering relationships. These people that YOU are now linked to online are able to utilize the medium of communication to their followers, increasing your viewership.

Overall, social media should not solely act as a means of promotion for non-profits but as a means of creating long lasting connections with people sharing similar interests. Keep your public informed, interact frequently, and pay close attention to trends.

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