Alzheimer Society of Nova Scotia

YOU, the donor wall producer

In Communications, Donors, Fundraising on July 31, 2014 at 3:25 pm
Our donor wall is a TV!

Our donor wall is a TV!

 

A little over two years ago, two big things happened at the Alzheimer Society of Nova Scotia:
1. We moved into new office.
2. We received our first, multi-year, major gift for programming for people with early stage dementia.

The reason I mention the two together is because for the first time we thought, “We need a donor wall!” and then, “We can’t put one up yet, we’re moving!”

Over the past two years as we have settled into our new office space, we have played around with furniture, wall hangings, and the placement of all the things that a growing organization deals with.

At the same time, at staff meetings we have discussed what donor recognition is, why it is important, how we all can do it everyday. We also canvassed the staff asking what they would want as our donor recognition. Some answers back included a wall with brass name plaques, a quilt that travelled across the province embroidered with donor names to stained glass fish on the wall for each donor (since we are on the Atlantic Coast!)

In the end we decided to trial a donor recognition AND information scrolling presentation. This means that we can do more than just list a donors name, we can profile donors, we can offer information on dementia and we can inform those waiting in our lobby, who in the organization they might want to meet with. For example, “Want to learn more about fundraising? Ask to speak to Sarah!”

Here is how we did it, in case YOU are looking for a new idea!

We (the Department of Philanthropy) set the ground rules that this presentation couldn’t have audio (it’s in the lobby next to three desks with staff at them) and submissions had to come from all staff. The Department of Philanthropy would handle the set up of the tv and the creation of the presentation. Submissions were encouraged to be short on text and with pictures. They also only should include information that was relevant for the next three months. After that, a new presentation would be created.

In the end we have a looped slide slow of 150 slides. Each morning the tv is turned on and the presentation rolls. I have watched staff stop to read just as much as clients!

Here are some of the slides: a donor profile, an introduction to our President, information on an upcoming fundraising event, an introduction of a staff member (each department will be profiled at some point in the year), a listing of our Platinum supporters.

pic college

There are several companies out there that provide this type of service, we just wanted to see if we could pilot this first. We bought the tv and mounting system when it went on sale months ago, and created the presentation ourselves.

It has only been a week, but the feedback has been great! Next step will be putting a frame around it to make it stand out a little more. What donor wall do YOU do?

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