Alzheimer Society of Nova Scotia

YOU, Managing Multiple Campaigns

In Uncategorized on September 3, 2013 at 2:34 pm



September is a busy for us at the Alzheimer Society of Nova Scotia.  We have many fundraising campaigns running simultaneously, and others that we are preparing to launch in the coming months.  It is fun, stressful, busy and fast paced.  So how do we stay focused?

We hear a lot these days about multitasking.  We are told that in order to be successful we must be able to multitask. By definition multitasking is doing several different tasks at one time. Picture this scenario: answering the phone, while responding to an email, while making notations in your planner. Most of us do it.  Most of us think we are have mastered the art.  But I am here to tell YOU to forget about multitasking. True productivity doesn’t come from mastering your ability to pat your head and rub your tummy at the same time.

Multitasking has been proven to be unproductive.  It leads to issues with concentration, focus and attention span.  YOU forget what YOU were supposed to be doing or that note YOU were supposed to write down.  The key is to have a game plan.  To plan ahead and break the day up into manageable chunks that allows YOU to focus on one event at a time.

Here are some tools that have helped me get my head in the game when I’ve been feeling unfocused or overwhelmed:

  1.  Do as much as you can ahead of time.  For example, our Fund Development team uses social media calendars.  This is a great tool to help YOU map out your social media needs for the upcoming months.  I sit down with my calendar and plan out all my messaging, cover photo changes, etc and then post the calendar right next to my computer so that I can’t miss it.  I have done all the thinking ahead of time.  YOU may also be interested in checking out something like  This software allows YOU to manage your various social media platforms and time your messages to go out on a specific day and time.
  2.  The Pomodoro Technique is something I am currently learning.  It is a method of managing your time more efficiently by breaking up your work into 25 minute intervals.  This allows YOU to concentrate on one thing at a time while also giving YOU techniques to deal with distraction, and advice on how to prioritize your day.  To learn more about this technique go to

I hope these ideas help YOU during your busy times.  Remember to always stay organized and keep accurate work plans so that YOU have a guide to follow for next time.  If YOU have any other ideas or tips on ways to stay focused, please leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: