Alzheimer Society of Nova Scotia

You, the Email Marketer

In Uncategorized on June 26, 2012 at 7:00 pm

How do YOU reach your target audience? Often fundraisers use a variety of methods to get their information out whether it’s for an upcoming event, annual appeal or a call for volunteers.

One thing is for certain though, YOU need to incorporate email marketing into your next promotional plan.  E-campaigns are economical, efficient and with the right information can be very effective.

How do YOU make your next e-campaign a success?

Here are a few tips to help:

Personalize your subject line. So, you’ve crafted your message, embedded your pictures and completed the spell check.  Don’t waste this opportunity to connect with your audience by having a boring subject line. No one will read it!   With a personalized subject line you’ve overcome the first barrier, getting the reader to open your email.

Do your research. Make sure YOU know the best time to send out your emails and figure out how many times YOU want to connect with your audience. Planning ahead can really pay off.

Have a direct call to action. Make sure your call to action stands out by linking your sales opportunity and always include your contact information so readers know how to connect with YOU.

Make it attractive. Whether you’re sending out an e-newsletter or an email, it’s important to get creative  and add a picture or embed a video for readers to watch.

Be sure to measure results. Are YOU sending out emails and not tracking the open rate? Make sure you have a mailing list provider that works for YOU and enables YOU to track open rates, when readers are opening and those readers that unsubscribe.

For more information on successful email marketing tips, check out this post  from Tamara Gielen, marketing blogger.

http://www.b2bemailmarketing.com/2012/06/16-things-people-really-hate-about-your-email-marketing.html

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