Alzheimer Society of Nova Scotia

YOU Taking Charge of Sponsor Relations

In Uncategorized on May 15, 2012 at 6:13 pm

Philanthropy programs are extremely important for corporations today. They are a way for corporations to represent their values, get employees involved, and strengthen the reputation with the communities they serve.

Corporation’s philanthropy programs also play a huge role in helping YOU hold a successful sponsored event or helping YOU get that new program off the ground YOU need a grant for.

There are a lot of worthwhile causes and non profit organizations today. How do YOU ensure YOU secure that funding for your charity?

I was recently a guest at the Association of Fundraising Professionals Maritime Conference and took in a donor panel session. With three very different viewpoints from donors (two people from corporations that sponsor and one from a private foundation that provides grants) , I learned a few tips that YOU might find helpful when preparing your next proposal.

Do your research. Don’t spend weeks on a proposal only to find out the corporation doesn’t even fund your focus area. It’s important for YOU to do some research on your prospect to see if your cause aligns with the company’s philanthropy program. Most companies will list their key areas of interest on their website. If they don’t, it doesn’t hurt to pick up the phone so YOU can ask a few questions.

What are the partner expectations? Every one is different and it really depends on the program or event involved. For example, the corporation may have strict requirements for submitting a proposal. They may also have a reporting system in place such as an accountability template or a one year report card. It’s important for YOU to know what they expect so YOU will be ready to report back on how their grant or sponsorship has made a difference.

Listen and communicate. If YOU manage to set up that meeting with the head of Corporate Donations you have been trying to arrange for months, way to go! Just remember to be sure to listen to what they have to say. Don’t be afraid to ask them what they expect in a partnership and talk about how YOU can work together to achieve a common goal. You might be surprised just how passionate they are and willing to help make a difference for YOU and your organization.

Involve their staff. One of the best ways to show a sponsor about the work YOU do is to let them experience it themselves. YOU can host a lunch and learn or provide an education session for their employees. If it’s a sponsorship for an event,  give their staff a role to play at the event. Involvement can make a huge impact.

With these tips, YOU can develop a long-lasting relationship that will benefit YOU, the corporation and the communities YOU serve.

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