Alzheimer Society of Nova Scotia

YOU the Social Media Guru

In Uncategorized on May 1, 2012 at 6:06 pm

There’s Facebook, Twitter, LinkedIn, YouTube, Pinterest and the list goes on. If YOU haven’t heard of these before, where have YOU been? If YOU haven’t been using these tools to fundraise, YOU are missing out!

YOU don’t have to be a social media expert to use them. All it takes is a little practice and commitment on your part. Social media is not something to be afraid of, it’s a wonderful tool that has tremendous value for YOU and your organization and best of all, it’s free.

So, where do YOU Start?

Social media experts suggest starting small. Take some time to think about what YOU want to accomplish and pick one or two tools that YOU think fit best for your organization.

For example, if YOU have a fundraising event that you’re planning it might be beneficial for YOU to set up a group on Facebook and suggest friends join the group.

Next, establish clear goals. By making attainable goals YOU will be able to focus your energy on reaching them.  How much are YOU hoping to raise? How many members would YOU like to join your group? These questions will help YOU to set your goals.

Finally, have fun engaging with your supporters. This is the most important thing to remember. Now is the time to let your personality shine through. If YOU are managing social media sites for your organization, remember to show enthusiasm for your cause because your followers will feed off of this and respond.

Another question YOU may ask yourself is “What do I post about?”

If it’s a fundraising event you’re planning, YOU already have some ideas and content to work with. Social media allows YOU to promote your fundraising event and build excitement leading up to the date.

Keep your members, followers and fans engaged. Start a conversation, ask thoughtful questions, answer questions when asked and tell stories.

Also, people love photos and videos. If YOU have a prize to give away for your event, take a picture to show your followers what the prize looks like.  Or, show a video of “behind the scenes” and how YOU are preparing for your event.

Social media is a huge part of fundraising now and it’s only going to get bigger. Be a leader at your organization and start using these beneficial tools today.

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